Are you a new roof salesman?

Feel like you've been tossed to the wolves?

If you’ve landed on this page, you probably fall into 1 of 4 categories:


  • You’re considering getting into roof sales, but want to be more educated about what the job entails, see how lucrative the opportunity really is, and what you would need in order to be able to be successful at it
  • You recently started a roof sales job with a storm restoration roofing company, but they aren’t providing the real, legitimate training you need to be able to catch on quickly
  • You’ve been stumbling around attempting to sell roofs for a few weeks or months now and still aren’t getting the results you’re looking for and are desperate for some legitimate guidance and training so you can start making money
  • You've been selling roofs for a while and are doing okay, but know you would do MUCH better with formal sales training, better pitches, and a word for word closing script

If you can identify with 1 of these 3 situations, this will be the most important thing you read all day.

Dear new roof salesman,


I’m Becca Switzer, the creator of Roof Sales Mastery: the #1 online sales training program for storm restoration roofing contractors and salesmen, and author of "Diamonds in the Sky: Introduction to Storm Restoration Sales."

I got into the storm restoration sales industry in 2010, averaging $160K/month in sales working anywhere from just 4-8 months out of the year until 2014 when I launched Roof Sales Mastery, where over 1,000 contractors have invested over $4M in my sales training to transform their results by working smart instead of hard so they can enjoy the unique income opportunity this industry provides IF you know how to crack into it.

I’m guessing right now you’ve either watched someone you know make a killing at roof sales or you have been/are currently being recruited by a contractor to come sell roofs for his company, but you have zero previous sales experience whatsoever, or maybe you have some sales experience but know nothing about insurance restoration, door to door sales, or roofs.

Maybe you’re even considering quitting your “secure” but lower-paying job to chase the roof sales dream, but you want to feel certain you can do it before you take the leap. You’re excited by the prospect of making a six-figure income in less than 12 months, but due to lack of training provided by your company, you’re not exactly sure how you can make that happen. Whatever category you’re in, you have come to the right place, and I’m here to give you the guidance, advice, and recommendations you need about how to get started the RIGHT WAY so you can quickly get results selling roofs.

If your experience has been anything like mine (or what literally 99% of new salesmen’s experience is like) when I entered the storm restoration sales industry as a complete n00b, you have received little to no training to speak of, and you’re feeling dazed and confused. You probably showed up at the office, spent an hour or two with your manager as they hurriedly showed you some insurance paperwork and showed you how to fill out a contract.

Then you rode around in a truck with another salesman and watched him knock doors (probably incorrectly with a generic “one size fits all” door pitch that sucked) for a couple of days, and then you were handed a stack of contracts and told to get out there and start knocking doors, reassured that, “It’s just a numbers game!” as you got tossed in the deep end to sink or swim.

Sound familiar?

Prior to getting into roof sales, I had previous sales experience in an unrelated industry (selling Cutco Cutlery) where I did really well as the #1 salesperson in my office and region for the year, cold calling and selling over $100,000 in kitchen knives each year.  Despite that sales experience, even I was stumbling around like a chicken with its head cut off in the roof sales game. It was just different. A lot of the “generic” sales training did not seem to apply, and I lost a LOT of money through unnecessary trial and error to try to figure it out. Door to door sales proved to be a horse of a different color, and since I had left my previous career and traveled halfway across the country for this crazy roof sales thing, I knew I had to make it work.

The problem is that MOST roofing companies do not provide legitimate training, either because a) they were never trained themselves, b) they simply don’t have the time or resources, or c) they figure they had to figure it out on their own, and so should you. That means that unfortunately for you newbies who come on board, you’re tossed into the deep end without floaties and it’s sink or swim (but mostly sink). You either figure it out or you don’t, and the only advice your manager can give you is, “Go knock more doors. It’s just a numbers game!”

This is why I receive emails like these from desperate roof salesmen EVERY single day:

If this is you, then at worst, you’re feeling ill prepared, intimidated, frustrated, or desperate for some guidance right now as you watch your savings dwindle while you continue to spin your wheels without seeing real results. You're getting beat down at the door every day, you're not getting deals signed, you're stressing out your significant other who is pressuring you to get a "real job," while your boss just keeps telling you "it's a numbers game, go knock more doors." At best, you’re chomping at the bit to get started, confident that you can succeed at roof sales like the other guys are, if only someone would hand you the step-by-step recipe for success – you just haven’t found it yet.

Here’s the good news: Storm restoration roofing sales can be an insanely lucrative career that can not only provide you a big income, but also affords you the luxury of personal freedom. In fact, in my first 4 months selling roofs, I ended up earning $105K and then took 5 months off to go snowboarding in Colorado, and the following year I worked 8 months and earned $240K! Roof sales is what allowed me to buy my dream home in the Rocky Mountains in 2015, where I currently reside.

In fact, Facebook recently reminded me of when I finally figured out the roof sales "puzzle" back in 2011 and started rolling in the dough (as well as reminding me of how dismally limited other "real" jobs are, as demonstrated by a few of my peers) -- see below:

The potential is there, but if you don’t know what you’re doing, you won’t even get past the learning curve, let alone achieve your desired income. That's why so many salesmen with great potential end up failing, having to quit, and return to a shitty 9-5 day job.

The truth is, selling roofs is not hard. It’s hard work, yes – but the reality is that selling roofs is very, very SIMPLE….but it’s simple the same way that baking a cake is simple. It’s not hard to bake a cake, is it? Not at all! You don’t have to be any special type of person with any fancy degree or God-given talent to whip up a birthday cake. It’s SIMPLE to bake a cake.

BUT, if you take the average person and put them on the spot in a kitchen and say, “Here’s some oil, flour, eggs, cocoa and stuff. Now get out there and start baking me cakes...for a living!"  almost every single person would fail. And they would fail over and over and over again until they believed they weren’t the right person to make the cake, or that baking a cake was just “too hard.” But it’s not because they’re the “wrong type of person,” and it’s not because making a cake is difficult! They simply needed the RECIPE.

You can literally take anybody who has a pulse and hand them a box of cake mix and say, “Look: Betty Crocker has figured it out. There are 4 directions on the back. Make me this cake,” and ANYBODY could make you that cake the first time.

Roof sales can be the EXACT same way for YOU. When you really boil it down, successful sales in any industry simply comes down to knowing what to say when, and then repeating that over and over.

It's a recipe.

If you want to survive as a brand new salesman and quickly tackle the learning curve, you must AT LEAST master the following 3 absolute BASIC survival skills:

  • Door to Door Canvassing
  • Objection-Handling
  • Closing

If you can get a grip on those 3 most necessary and crucial areas with the right scripts and word-for-word pitches, you will be able to knock doors and get contracts signed quickly and efficiently, even as a brand new person, meaning you won’t spend weeks or months driving around aimlessly burning gas and getting doors slammed in your face, ultimately having to quit and take a job at a restaurant somewhere because you have to pay your bills. You will quickly generate leads and deals, and each deal will pay you around $1,000-$1,500 or so in commissions, and you won’t have to kill yourself doing it.

Unfortunately, most roofing company owners do not have the time nor the resources to put together an effective training system, so they yank you around doing ridealong and shadow training, tell you to knock 100 doors a day, and then cross their fingers and hope the completely unprepared, scared shitless salesman (you) learns how to swim. Over 90% of brand new salesmen quit within the first few weeks, simply because they had insufficient training. It does NOT have to be that way for you if you choose to take your results into your own hands.

That's why I launched Roof Sales Mastery

and have continued to dump YEARS of my absolute best, proven-to-be-effective direct sales scripts, expertise, and personal knowledge into easy to digest and implement online courses so that people like you who are looking for a unique opportunity to liberate themselves from a life-sucking 9 to 5 can use storm restoration roof sales as their ticket out of the rat race, just like I did.

I teach you EVERYTHING I know in a way that's easy to understand, simple to duplicate, and as a bonus, is entertaining to listen to.

get started today

Since 2014, I've been turning cries for help like these:

Into SUCCESS stories like these:

In my online sales training programs,
you are going to receive:

  • Dozens of Word-for-Word Door Knocking Pitches That ACTUALLY Work (and don't make you feel/sound like a telemarketing robot)
  • How to Handle Specific Objections, Verbatim (like "I already have a roofer/can you just leave me a bid/I'm not interested/we don't have any damage/I don't trust storm chasers/I'd like to talk to my insurance agent first/etc.")
  • My Bulletproof, Word-for-Word Closing Script (that I used to close LITERALLY 90% or better on the spot)
  • Overcoming the Deductible-Eating Request (how to eliminate throwing away your profit)
  • How to Work In Specific Environments: (older storms, marginal damage, highly competitive/cutthroat markets, etc.)
  • Generating Leads WITHOUT Knocking Doors (linking up with landlords, real estate agents, property managers, hail dent auto repairmen, HOA, etc.)
  • My Famous "Referral Approach" (eliminate canvassing entirely by getting multiple referrals from current customers ON THE SPOT)
  • Do's and Don'ts on Adjuster Meetings (get more bought and develop great relationships with adjusters)
  • How to Deal with "The Bid Collectors" (overcoming the objection of price)
  • Canvassing Strategies for the Best Results (how to maximize your results while minimizing your door knocking time)
  • And MUCH, MUCH more.

After taking my online training, you will be able to:

  • Line up at least 1 out of 10 doors you knock, dramatically reducing your time spent canvassing.
  • Expertly and smoothly overcome common objections at the door and kitchen table.
  • Have a consistent on-the-spot closing ratio of 70-90%, even as a complete n00b.
  • Get more things approved on adjuster meetings and enjoy friendlier interactions.
  • All but eliminate door knocking altogether by creating an exponentially growing list of warm lead referrals.
  • Execute the blueprint to selling $1,000,000 this year, and earning six-figures in commissions.
get started today

If you want to be good enough at ANYthing to really get paid for it, you must first be properly trained and skilled (whether you're a professional athlete, entertainer, salesperson, etc.).

If you decided today that you wanted to become a dentist, what would you have to do? You’d have to take 5 years of college and go into DEBT of upward to $200,000 for your education just to get started. Investing in your education is the first, non-negotiable, necessary step to excelling in any career; roof sales included! The good news is that it costs a LOT less than a college tuition to learn the roof sales game, for an even bigger income opportunity! Your first sale or two pays for your entire "roof sales degree."

If you took the leap and are committed to succeeding in this business as a new salesman, and if you can see and BELIEVE the very real income potential, here’s what I want you to know:

My training systems work. They WILL work for you.  Let me save you from the frustrating and costly learning curve new roof salesmen endure by enrolling in one of my proven self-study, online courses so you have everything you need to hit the ground running and begin closing deals and seeing paychecks right away. You can't afford not to get it right. Your first deal or two pays for your entire education so you can begin seeing the commission checks everyone brags about, and begin enjoying the lifestyle of your dreams.

Don't become a statistic in the revolving door of hopeful yet fatally unprepared and untrained salesmen who miss out on a SIMPLE, highly lucrative opportunity in roof sales due to simply not knowing what to do and say to get results. Get out of the rat-race of the 9-5 dead end "regular" job and grab the unusual opportunity roof sales offers by jumping in FULLY prepared so you can create personal and financial freedom for you and your family.


Take initiative and invest in some legitimate sales training for yourself today, because the only risk you really have is NOT knowing how to do this job right from the start. The fact of the matter is that you can’t afford NOT to have proper sales training, because the reality is, every time you knock on a door or sit at the kitchen table with a homeowner right now, you are either earning or LOSING $1,000-1,500.

If you know what to say at the door, during the sales pitch, and how to handle objections going IN to this job, you can hit the ground running and avoid the costly, frustrating, and agonizing learning curve you will experience without it. I’ve got the recipe to teach you exactly what I did every step of the way to earn six figures in FAR less than six months -- the same thing I've taught over 1,000+ individuals just like you to lead them to financial freedom selling roofs.

Don’t risk flopping around like a fish out of water, watching your savings dwindle, seeing your family stressed, and worrying about how you’re going to pay your bills through the gruesome, inevitable, and unnecessary learning curve new roof salesmen endure, eventually giving up with your tail between your legs to return to work for "the man." Get yourself the recipe. Take initiative and invest in your results with formal, legitimate sales training for yourself today, because the only risk you really have is NOT knowing how to do this job right from the start.

Make the roof sales pipe dream a reality. I've got the recipe. Let's get cooking.

get started today

Tired of crappy results?

Get the door pitches, objection-handling techniques, and word-for-word closing script that ACTUALLY work. Here! I made them for you.

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