Roof Sales Training
Program Enrollment Guide
The following options are most ideal for individual SALESMEN looking for self-study SALES TRAINING options. If you are a business owner looking for repeatable, standardized training systems, click here. If you are looking for supplement/Xactimate training specifically, click here.
Sales Training Program Options:
Ready to enroll in sales training, but wondering which one is right for you? Everything you need to know can be found below. Then just click the link to enroll for instant access to your online course.
- Ideal for brand new salesmen, veteran salesmen, or individuals considering joining the industry
- 65 easy to read pages of tips, scripts, and pitches you can begin using today
- Instant download as a PDF
- BASIC SALES TRAINING: Roof Sales 101 "Survival Kit"
- Ideal for beginners or salesmen on a budget
- Online, self-study course made up of 5+ hours of video and 20 readable lessons
- Includes private members-only Q&A support forum on Facebook
$69 x 12 months (then just $17/month after that)
OR $500 in full
- INTERMEDIATE/ADVANCED SALES TRAINING
- Online, self study course. Huge library of videos & PDFs (10x more content than Accelerator)
- Ideal for intermediate level salesmen with some previous experience. More "expert level" material than the Accelerator (10x more content)
- Sales Training ONLY (no supplement or Xactimate training)
- Includes private members-only Q&A support forum on Facebook
$165 x 12 months (then just $17/month after that)
OR $1500 in full
- ADVANCED Sales AND Supplement Training (no Xactimate training)
- Ideal for veteran salesmen, or individuals looking to truly master A through Z to sell AND maximize their sales
- Online, self-study course. MASSIVE library of HUNDREDS of videos and PDF lessons
- My most popular, best-selling program - virtually everything I know about selling and supplementing
- DOZENS of word-for-word scripts for lead generation, closing, objection-handling, supplementing, and adjuster negotiations
- Includes private members-only Q&A support forum on Facebook
$250 x 12 months (then just $17/month after that)
OR $2500 in full
What's In Each Program & How to Choose
Below, you will find detailed comparisons of the content in each program, what experience level each one is best suited for, and everything you need to know to be able to choose and enroll in the training best for you today.
Beginner

Roof Sales Accelerator
Think of this online course as your basic roof sales 101 "survival kit." Great for beginners and/or individuals ballin' on a budget, this program covers the most critical and necessary survival skills you absolutely cannot survive without as a salesperson. With 5 hours of engaging video and 20 easy-to-digest lessons, this course covers a handful of basic word-for-word door pitches, handling the most common objections at the door, my word for word sales closing script and power point for easy comprehension, and some basic technical info about reading and understanding insurance paperwork, exterior components, measuring, identifying hail damage, what you need to know about meeting with an adjuster, an inspection checklist, etc. As a bonus, you also have access to some of my personal coaching call recordings with newbies where I give firsthand advice on embarking on the roof sales gig.

eBook, "Diamonds in the Sky: Introduction to Storm Restoration Sales"
This 65 page ebook is a terrific overview of the storm restoration sales position, industry, and opportunity, and is packed with tips, scripts, and how-to's that brand new reps and salty vets alike will get value from. I cover basic door knocking, objection-handling, and closing, and deliver gold nuggets and "aha!" moments in an easily digestible, readable format.
Intermediate/Advanced

Advanced Sales Training Program
This online program provides a massive library full of videos and text that takes a DEEP dive into lead generation, referrals, objection-handling, closing, time management, and the blueprint to selling $1MM this year in roof sales. It provides DOZENS of word for word door pitches for specific scenarios (new storm/old storm, obvious damage/marginal damage, you're the 1st roofer/the 10th roofer to knock on the door, etc.), how to handle specific objections verbatim ("my husband already looked at it/can you leave me a bid/I'd rather talk to my agent/I already have a roofer/etc."), my bulletproof, tried and true, word-for-word closing script that has been proven to increase closing ratios to up to 90%, how to close homeowners who already have insurance paperwork in hand and "don't want to show you their cards," do's and don'ts on adjuster meetings, and 4 referral scripts I use to get warm referrals on the SPOT. I teach you how to sell during the winter/late season/old storms, how to overcome the deductible-eating request, how to deal with "bid collectors," how to dramatically reduce your canvassing hours, and much, much more. I also provide examples of contingency agreements, third party mortgage authorization affidavits, customer completion forms, productivity trackers, recommendations for helpful tools, apps, and technologies, and more.
*Note* – This program does NOT include supplement training.
Mastery

Advanced Sales & Supplement Training Program
This is my flagship course: the FULL, comprehensive Advanced Sales & Supplement Program includes ALL OF THE SALES TRAINING in the Advanced Sales, plus supplement and adjuster negotiation training. This is my goldmine of sales and supplementing material, and my clients' average supplement across the board following this system is between $2500-$4500. With hundreds of video and readable lessons, and dozens of downloadable documents, everything I know about sales and supplementing is dumped into this course. Learn to maximize your job profits and commissions through my unique supplementing method. I give you my famous Master List of Supplemental Items (100 outside the box, legitimate Xactimate items above and beyond the ridge & starter, flashings, drip edge, ice and water shield, etc. that everyone else argues for in vain), two "letters from the homeowner" for overhead & profit that get you out of the "number of trades vs. complexity" catch 22 tail-chase, how to negotiate non-Xactimate claims like Symbility, and my "if this, then that" approach to adjuster negotiations, explaining how to handle specific objections adjusters give such as "that's included in the waste/that's included in the price per square/that's a cost of doing business/we have a preferred contractor that will do it for our price/etc." It includes additional "letters from the homeowner" for sticky situations like matching/discontinued materials, etc., how to use manufacturer warranty literature to get code upgrades approved, how to play "the insurance commissioner card," plus my word for word email script that adjusters respond extremely well to (and even thank you for sending over, no matter how big the supplement is!) and my special "phrase that gets adjusters to buy."
*Note* - this course is most commonly bundled with the XM8 Mastery course, which is offered at a discounted price when purchased together for fully maximizing supplement results. Click here for more details. (Xactimate training is a SEPARATE course)