If you have a roofing company, you should know that your salesmen are the LIFEBLOOD of your company. Without a solid team of consistent, effective producers, all you have is an office space, trucks, and signs with your company name on them -- in other words, you've just got OVERHEAD!

Investing in your sales force should be your #1 priority, and that includes ensuring you have an effective recruiting and hiring strategy at play at all times, you're providing thorough, effective SALES training to fully prepare your team and develop assassins at closing, but most importantly, ensuring you are providing ongoing support, training, and motivation to your team AFTER training ends.

It's not hire, train, let them loose. It's hire, train, manage, train, inspire, train, motivate, train, hold accountable, train, correct, train, rally, train.... you get the idea.

Unfortunately, this is where most roofing contractors drop the ball. They hope if they just "hire the right people," the machine will run and eventually if they find enough of those "right people," they'll have a multimillion dollar company and they can retire to the beaches of Costa Rica.

That's a nice fantasy, but that's not how it works.

Compare your roofing organization to a sports team, and you're the coach. A coach doesn't have tryouts, select the team, and then say, "Cool! See you at the championship game in 8 months." What do they do DAILY? Practice, practice, practice. They drill, study, assess, and train over and over and over. It never ends. This keeps the team sharp, motivated, bought in to the team vision, and most importantly, ensures they are continually improving their skills and results. Without this constant focus on improvement, the team fails.

Think of your team as a new pet. You get this new pet, and you're super excited about it in the beginning. You buy it a new bed, feed it twice a day, make sure its water dish is always fresh, you walk it daily, play with it, teach it basic commands.....and then after the first 2 weeks, you stop doing all that. What would happen? It would die! Caring for the pet is an ONGOING responsibility.

This is the sales manager's job. Unfortunately, most business owner's simply slap a new title on one of their top salesmen and says, "You're the sales manager now! Teach everyone what you know," leaving them with ZERO legitimate or formal tools to do so.

Oddly, they usually choose the WRONG person to be the sales manager, and pairing that with absolutely no structure for how to perform that role results in someone with a new job description, a salary, but few results that come of it.

The weekly "sales meeting" is usually a 30 minute snooze fest (if there's a meeting AT ALL) with nothing more than production updates, housekeeping notes, and a short speech about "getting out there and knocking more doors!" in an ineffective attempt to motivate the team.

Salesmen wind up fizzling out, burning out, quitting, giving up, getting frustrated, or simply becoming stagnant, when they should be GROWING.

This is an online toolkit made specifically for sales managers to have everything they need to drive sales, manage the sales team, run valuable sales meetings, provide ongoing sales training, and learn how to hold individuals accountable to their goals and commitments through goal setting, execution, and strategic methods of motivation.

And ensure that your ongoing sales team management is more than production updates and saying, "Knock more doors! Don't you want to make more money?" Keeping your team healthy, inspired, sharp, motivated, and hungry is the key to a thriving business. Don't let great individuals fizzle out due to lack of ongoing support and management. Use my system!