How to Make Retail Roofing Repairs PROFITABLE
Ever turned up your nose at a roof repair request (or wished you had)?
If so, you're not alone.
If you're a roofing contractor who does retail and/or storm restoration, you're all too familiar with the bittersweet flavor of a retail repair request.
Imagine after baking in the hot sun, expanding and contracting with the heat, humidity, freezing and thawing, being subject to gusty winds, rain, snow, and sleet, that the shingles on the roof become like an old neglected leather baseball glove that’s been sitting near a window in the attic for 5, 10, or 15 years.
It’s crusty, thirsty, brittle, faded, and a shell of what it once was in its prime. It feels like if you tried to open it it might break in half. But if you took some time to lovingly massage life-giving oil into that catcher’s mitt, it would be revived, malleable, flexible, shiny, and brought back to life.
This is what RoofMaxx rejuvenation does to an asphalt roofing system.
It quite literally brings the shingles back to life, restoring their flexibility, pliability, vibrancy, color, and extends the life expectancy of the roof by ~5 years.
Imagine what this can do for you in your particular roofing market and region.
- Do you work in an area where insurance carriers are tougher than most?
- Maybe you get a lot of wind but not a ton of roof-totaling hail.
- Maybe you’re in an area where certain carriers are notorious for paying to repair 63 individual shingles (*eye roll*).
- Perhaps TWIA (Texas Windstorm Insurance Association) limits your business from storm claims.
- Maybe you’re in a region where you get a lot of denials, or many homeowners have ACV policies and even if they WANT a new roof, they aren’t able to fork out $15,000 on a new roofing system out of pocket.
- Perhaps you just get a ton of calls for low-margin retail repairs, and while you hate to turn them down, they’re really not worth your time.
Now you’ve got an affordable option and SOLUTION to offer homeowners between a no sale and a total re-roof, and this maintenance product can be part of the long-game multi-sale process leading up to a total re-roof down the road.
Your “$0 today, fingers crossed for $15,000 in 5-10 years” customer can become a "$2500 today, $2500 in 5 years, and $15,000 in 10 years” customer.