Overhead & Profit Made Easy

One of the most sought-after line items on claims is good old fashioned O&P, so consequently it’s one of the tougher things to get approved as insurance carriers attempt to mitigate loss with more and more difficult objections….unless you get it the Roof Sales Mastery way.  Client Nick and I discuss the letter we use…

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Legitimately Supplementing Claims

In-house supplementer Joey and I discuss “to supplement or not to supplement” with claims that are technically paid “enough” (or more than enough) to do the job, but are still missing legitimate items that could be and SHOULD be included in the scope, keeping in mind the reality of the matter is that if the…

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Can’t You Just Give Me a Bid?

We’ve all heard this ugly question, but few have learned how to masterfully a) prevent it, and b) handle it effectively when and if it does pop up. Your sales presentation should eliminate the request for simply a “bid,” but if it doesn’t, it’s crucial to diagnose the source of the objection and handle it…

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What Roofing Company Owners Should Be Doing NOW to Prepare for a Successful 2015

  Hopefully you came out of 2014 with a profitable year, learned some new lessons along the way about how to run your business or deal with your team better, and took some time to enjoy the fruits of your labor. Christmas has passed, the New Year has begun, and even though the frosty mornings…

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Cheap, Easy Roof Sales Referrals

Every storm restoration salesman and roofing contractor is constantly after more leads. Between door knocking, mailers, telemarketing, radio ads, commercials, billboards, yard signs, and door hangers, one of the most direct ways to get a virtual “deal in the bag” is through referrals. Referrals in the roofing industry kick ass. They’re a shoo-in contract as…

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Why Hating Knocking Doors Can Be Your Biggest Advantage

Forget everything you’ve ever heard about door to door roof sales. Overly enthusiastic, too-nice and “all smiles” salespeople will get chewed up and spit out in storm restoration. Door knocking in roofing sales is sort of a necessary evil, and while there are plenty of ways to get leads besides knocking doors, canvassing is still…

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Expediting Insurance Mortgage Checks

Mortgage checks holding up your cash flow? In the insurance claim roofing and storm restoration sales industry, waiting on checks can really put a wrench in your progress. Instead of waiting around for the check to show up or for the bank to call, take a PROACTIVE approach. Business owner John and I discuss maintaining healthy…

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One of the Best Door Knocking Tips

Door knocking isn’t exactly most roofing contractor’s cup of tea. Any time you can add another skill to your door to door roof sales game to improve your results and your experience, it’s priceless. How can you all but eliminate the possibility of getting a “no” at the door? By not allowing it to even…

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Adjusters & The Golden Rule

Adjuster negotiations driving you to drink? One of the biggest mistakes storm restoration contractors make is approaching adjusters as the enemy. You’ll attract more flies with honey than with vinegar. Remember, adjusters are people too, and they are also just doing their job. You’ll get a LOT further with a cordial approach…which is exactly what…

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“Franchising” Your Roofing Business: How to Make Training Salespeople a Piece of Cake (Literally)

I want you to take a moment to consider Krispy Kreme Donuts, or McDonald’s. There are millions of locations across the country, they’re a successful business with a working model that drives business and yields a consistent profit, and customers know that whether they visit a McDonald’s in Portland, Oregon or a McDonald’s in Atlanta,…

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